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Following the one year anniversary of Facebook's rebrand to Meta, Thomas Walters, Founder and CEO of leading global creative influencer marketing agency, Billion Instead, an unfortunate Q3 earnings report showed that, since its inception last October, the company has lost a gargantuan amount of money in its quest to create “the What the company did not achieve Although the company has made progress on many of its endeavours, there are some fronts where it did not. The CEO and It’s been a year since Facebook rebranded to Meta, pledging to “bring the metaverse to life.” For many, Facebook’s new name introduced “the metaverse” as a concept. Meta lost $9.4 billion in the first nine months of 2025 on its metaverse efforts and expects losses from the unit to “grow significantly year-over-year” in 2025. This has Twenty years after its launch, social media giant Facebook continues to show unprecedented staying power after burying early competitors like MySpace and Friendster and On October 28 last year, the CEO of Facebook announced a rebranding of the company as Meta, denoting its shift in focus to the Metaverse and web3. It took some by Meta trapped in the middle of its past and future: One year after its bold pivot to the metaverse, Meta is wrestling with poor VR user adoption while desperately trying to

Meta's First Year: What Facebook's Metaverse Pivot Achieved (and Didn't)

It’s been a year since Facebook rebranded to Meta, pledging to “bring the metaverse to life.” For many, Facebook’s new name introduced “the metaverse” as a concept. On October 28 last year, the CEO of Facebook announced a rebranding of the company as Meta, denoting its shift in focus to the Metaverse and web3. Following the one year anniversary of Facebook's rebrand to Meta, Thomas Walters, Founder and CEO of leading global creative influencer marketing agency, Billion Instead, offers his perspective on the company's progress and shortcomings.

The Metaverse Dream vs. Reality

Meta's ambitious vision for the metaverse promised a revolutionary digital experience, connecting people in immersive and interactive ways. But one year in, has the company delivered on this promise?

An unfortunate Q3 earnings report showed that, since its inception last October, the company has lost a gargantuan amount of money in its quest to create “the…”. Meta lost $9.4 billion in the first nine months of 2025 on its metaverse efforts and expects losses from the unit to “grow significantly year-over-year” in 2025. This has taken some by Meta trapped in the middle of its past and future: One year after its bold pivot to the metaverse, Meta is wrestling with poor VR user adoption while desperately trying to…

What Meta Did Not Achieve

Although the company has made progress on many of its endeavours, there are some fronts where it did not. The CEO and… What the company did not achieve…

  • Widespread VR Adoption: Despite heavy investment in VR headsets like the Meta Quest, user adoption remains limited. The technology is still too expensive and bulky for mass consumption.
  • Profitable Metaverse Ventures: As evidenced by significant financial losses, Meta has yet to find a sustainable business model for its metaverse initiatives.

Facebook's Staying Power: A Balancing Act

Twenty years after its launch, social media giant Facebook continues to show unprecedented staying power after burying early competitors like MySpace and Friendster and… This highlights the challenge Meta faces: maintaining its core Facebook and Instagram businesses while simultaneously investing in a future that remains uncertain.

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