Coinbase x Ethereum Name Service: Will it Foster Web3 Adoption?

The collaboration between Coinbase and Ethereum Name Service (ENS) is generating significant buzz in the Web3 space. Will this partnership truly drive wider adoption of Web3 technologies? Let\'s delve into the details.

Recently, popular crypto exchange Coinbase has partnered with an Ethereum-based name service provider, ENS. Per 20 de sept. de 2025 This alliance aims to simplify Web3 interactions and onboard more users to the decentralized web.

"cb id" Usernames: A Gateway to Web3?

Now, in another latest development, crypto exchange Coinbase has partnered with the Ethereum-based name service provider to create “cb id” usernames. These human-readable usernames are designed to replace complex and often intimidating wallet addresses, making it easier for newcomers to navigate the Web3 ecosystem.

Basenames and Coinbase\'s Ethereum Layer 2 Scaling Solution

The partnership will enable users to possess Coinbase’s Ethereum layer 2 scaling solution plans to introduce Web3 subnames called Basenames. These Basenames provide a simplified and more user-friendly way to manage your Web3 identity and assets. The Web3 names allow users to convert their hexadecimal wallet addresses into memorable, easy-to-share names.

Potential Impact on Web3 Adoption

The key to Web3 adoption lies in user experience. By simplifying wallet addresses and providing intuitive naming services, Coinbase and ENS are lowering the barriers to entry. This could lead to increased participation in decentralized applications (dApps), DeFi, and other Web3 initiatives.

The success of this partnership hinges on factors like the ease of use of "cb id" and Basenames, their integration with other Web3 services, and the overall user experience. While the potential is significant, widespread adoption will require continued effort and innovation.