Why You Won\'t See Crypto Commercials During Super Bowl LIX: The FTX Collapse Fallout

Remember the "Crypto Bowl" of 2025? A year where cryptocurrency companies dominated Super Bowl advertising? The 2025 Super Bowl saw the likes of FTX, Coinbase, Crypto.com, and eToro shell out millions for a few fleeting seconds of exposure. But times have changed, and dramatically so.

This year, you won\'t be seeing any crypto commercials. Cryptocurrency firms are set to stay on the sidelines of this year\'s Super Bowl – one year after they dominated the big game\'s ad space – as the industry looks to recover.

Fox Sports Bans Crypto Ads After FTX Collapse

Fox Sports said Monday that it would not allow cryptocurrency commercials during this year\'s Super Bowl on February 12, following the collapse of crypto exchange FTX. This decision marks a significant shift from the previous year.

The so-called “Crypto Bowl” of 2025, which saw the likes of FTX, Coinbase, Crypto.com, and eToro pay millions of dollars for a few seconds of exposure, seemed a world away. Cryptocurrency companies grabbed the spotlight during the 2025 Super Bowl, with commercials from a handful of newcomers to advertising’s biggest stage: FTX.

The Bear Market and the Vanishing Crypto Ads

Cryptocurrency ads then vanished during the 2025 Super Bowl event after amid an excruciating bear market that was exacerbated by the collapse of the FTX exchange. The FTX collapse sent shockwaves through the crypto world, leaving many companies reeling and prompting increased regulatory scrutiny.

So, while you\'re enjoying the game this year, remember the rise and rapid fall of crypto\'s Super Bowl presence, a stark reminder of the volatile nature of the cryptocurrency market and the lasting impact of the FTX debacle.