Overview

Click to expand overview
27 de sept. de 2025 Dubai's VARA introduces new crypto marketing guidelines for VASPs, effective . Learn about key changes and impacts on the UAE's virtual asset VASPs operating in Dubai will need to align their marketing strategies with these new guidelines starting October 1. The ‘Marketing Guidance Document’ issued by VARA serves as a Businesses wishing to market virtual assets and related activities in the UAE will now have comply with a new set of Marketing Regulations, which came into effect on 1 26 de sept. de 2025 Dubai’s crypto regulator updated its marketing guidelines for virtual assets, with the new rules requiring firms to include a disclaimer clarifying the risks of such investments. According to a recent report, VARA had reportedly announced regulatory guidelines on the promotions, marketing, and advertising of virtual assets throughout Dubai.

Dubai Crypto Journey: New Marketing Guidelines Arrive

Navigate the evolving landscape of Dubai's crypto market! On 27 de sept. de 2025, Dubai's VARA introduces new crypto marketing guidelines for VASPs, effective 1. Learn about the key changes and how they impact the UAE's virtual asset ecosystem.

VARA's Updated Marketing Regulations for Dubai Crypto Businesses

VASPs operating in Dubai will need to align their marketing strategies with these new guidelines starting October 1. The ‘Marketing Guidance Document’ issued by VARA serves as a comprehensive resource for businesses seeking to advertise virtual assets within the region.

Compliance is Key: Marketing Virtual Assets in the UAE

Businesses wishing to market virtual assets and related activities in the UAE will now have to comply with a new set of Marketing Regulations, which came into effect on 1 26 de sept. de 2025. Dubai’s crypto regulator has updated its marketing guidelines for virtual assets, emphasizing the need for transparency and responsible promotion.

Risk Disclosures Now Mandatory

The new rules require firms to include a prominent disclaimer clarifying the inherent risks associated with virtual asset investments. According to a recent report, VARA had reportedly announced regulatory guidelines on the promotions, marketing, and advertising of virtual assets throughout Dubai. Stay informed to ensure your crypto marketing adheres to the latest VARA regulations!

Top Sources

Related Articles