French Lawmakers Agree on Restrictions for Crypto Promotion by Influencers
French lawmakers have taken steps to relax strict regulations on cryptocurrency promotion by influencers, marking a significant shift from the originally proposed crypto bill in March. The bill aimed to control the impact of social influencers on the crypto market, and the latest developments reveal a more nuanced approach.
Initially, The lawmakers of France proposed an amendment to ban influencers from promoting crypto assets altogether. However, the National Assembly’s Economics Committee has now voted in favor of a revised bill that focuses on regulating *who* influencers can promote.
Key Changes to Crypto Influencer Regulations in France
Instead of a blanket ban, The revised bill now only requires crypto firms registered with the Financial Markets Authority (AMF)—the nation’s financial regulator—to use influencers for their marketing efforts. This aims to provide a layer of protection for consumers by ensuring that promoted crypto products are offered by regulated entities.
Essentially, Social media stars wouldn’t be allowed to shill unlicensed crypto under anti-scam plans voted on by the National Assembly’s Economics Committee Wednesday. The committee agreed to an amendment to forbid online influencers from directly or indirectly promoting crypto asset services from unlicensed providers.
The statement from lawmakers Arthur Delaporte and Stephane Vojetta disclosed the latest decision on the influencer marketing bill. The lawmakers further stated that this revised approach strikes a better balance between fostering innovation in the crypto space and protecting consumers from potentially harmful or fraudulent schemes. The revised bill now only requires crypto firms registered with the Financial Markets Authority (AMF)the nation’s financial regulatorto use influencers for their marketing efforts.
What This Means for Crypto Influencers and Investors in France
This change in regulation provides clarity for crypto influencers operating in France. They can still engage in crypto promotions, but must ensure they are partnering with firms registered with the AMF. For investors, this regulation offers increased security by limiting promotion to AMF-regulated crypto assets, reducing the likelihood of exposure to scams and unregulated offerings. French social-media influencers wouldn’t be allowed to hawk unlicensed crypto products under a plan voted on by lawmakers on a key legislative committee Wednesday.