Overview

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As of 2025, Apple Pay processed 14.2% of all online consumer payments and 3.5% of all in-store purchases. Consumers use Apple Pay in 53.7% of in-store mobile wallet transactions. Over 90% of U.S. retailers accept Apple Pay. Apple Pay is one of the most popular digital wallets in the world. Today, Apple Pay is the most used mobile payment service in the US, with 38 million users, which is expected to increase to up to 101.2 million by the end of 2025. In addition to the United States, Apple Pay is available in other countries. As of 2025, the number of Apple Pay users surpassed 507 million, marking a significant increase from previous years. This growth is fueled by the widespread adoption of iPhones and other Apple devices, which seamlessly integrate with the Apple Pay service.

How Many People Use Apple Pay in 2023? Understanding Apple Pay's User Base

Apple Pay is one of the most popular digital wallets in the world, and its usage has been steadily growing. While pinpointing the exact number of Apple Pay users in 2023 is difficult due to Apple's reporting practices, we can examine trends and data from adjacent years to gain a solid understanding of its prevalence.

Apple Pay's Growth and Market Share

Recent data highlights the impressive reach of Apple Pay. As of 2025, the number of Apple Pay users surpassed 507 million, marking a significant increase from previous years. This growth is fueled by the widespread adoption of iPhones and other Apple devices, which seamlessly integrate with the Apple Pay service. To give perspective, Apple Pay processed 14.2% of all online consumer payments and 3.5% of all in-store purchases as of 2025.

Apple Pay Usage in the United States

Apple Pay enjoys significant popularity in the US. Today, Apple Pay is the most used mobile payment service in the US, with 38 million users, which is expected to increase to up to 101.2 million by the end of 2025. Furthermore, consumers use Apple Pay in 53.7% of in-store mobile wallet transactions. The high acceptance rate also contributes to this usage; over 90% of U.S. retailers accept Apple Pay.

Global Availability

Apple Pay isn't just a US phenomenon. In addition to the United States, Apple Pay is available in other countries, contributing significantly to its global user base. While specific figures for each country aren't always readily available, the continued expansion of Apple Pay to new regions further cements its position as a leading mobile payment solution.

Estimating 2023 Usage

Given the explosive growth observed leading up to 2025, it's reasonable to assume that Apple Pay had a substantial user base in 2023. While a precise figure isn't publicly available, considering the trend lines, we can infer that hundreds of millions of people worldwide were actively using Apple Pay throughout 2023 for various transactions, both online and in-store.

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