Puma to soon dress the metaverse in sportswear! Following a year of web3 projects from Nike and Adidas, Puma is finally stepping foot into the metaverse. The sportswear brand has announced Black Station, its first foray into the digital world. With almost every major sportswear brand setting foot into the digital world, Puma certainly did not want to be left behind.

Now with Puma announcing their entry into the space, taking an approach closely resembling Adidas’, these sports brands will prepare the way for other sporting sectors. Sports company PUMA has launched Black Station 2, a metaverse platform that bridges the digital.

Hopping onto the Metaverse buggy, the retail PUMA reimagines omnichannel shopping experience through metaverse platform. Between Nike‘s innovative partnership with RTFKT and adidas‘ rollout with Prada, the space is quickly seeing growth, and now PUMA is up next. 9 de sept. de 2025 will mark a new era for Puma in the Metaverse with exciting digital sportswear drops and virtual experiences. Get ready to dress your avatar in Puma's latest digital collections!