Super Bowl or Shall We Call It the Crypto Bowl? The Changing Landscape of Super Bowl Advertising
Remember when the Super Bowl was buzzing about crypto? Fans dubbed Super Bowl LVI the Crypto Bowl after ads from crypto companies made a splash. Super Bowl is one of the largest platforms in sports, in America, will surely help push crypto to an even larger audience. Last year’s Super Bowl averaged 99.2 million viewers with a price tag of $6.5 million for a :30 ad. The games were dubbed the “Crypto Bowl”, with four cryptocurrency companies spending big to get noticed.
Last year’s Super Bowl was filled with national ads from crypto companies, but plunging prices of Bitcoin and Ethereum, as well as bankruptcies, fraud, and layoffs, mean things have changed. Most FUD arises from the lack of awareness, but the current market has certainly impacted advertising strategies.
The "Crypto Bowl" Hype of Super Bowl LVI
🏈 ¿Super Bowl ó Crypto Bowl? Este Domingo en la ciudad de Los Angeles, se disputará el Super Tazón entre Los Angeles Rams y Los Cincinnati Bengals. Al margen del game itself, the commercials were a major talking point, with cryptocurrency taking center stage. A la Super Bowl de este año, celebrada en Inglewood (California), ya se la conoce como la “Crypto Bowl”.
Super Bowl LVII: A Different Story
As a result, the commercials set for Super Bowl LVII between the Philadelphia Eagles and Kansas City Chiefs, broadcast by Fox on Sunday, won\'t be memorable for crypto. Here are some key reasons why. For this reason, The Wall Street Journal has dubbed it the “Crypto Bowl”. While the name might stick, the advertising presence certainly won\'t be the same.
The Shifting Tides of Crypto Advertising
This industry has been advancing by leaps and bounds and an example of this is that until last… well, not this year it isn\'t. The larger crypto industry suffered billions in losses in 2025, which undoubtedly influences advertising budgets and risk appetite. Adicción a las criptodivisas, la cara oculta de las monedas virtuales, is a topic that has gained attention, prompting more cautious marketing approaches.
Según una encuesta realizada por la investigadora A.Guttman en el 2025, un 43% de los televidentes que sintonizan el “Super Bowl” lo hacen para observar los comerciales. Whether or not they\'ll see many crypto commercials this year remains to be seen, but the expectation is significantly lower.
So, while we might still hear echoes of the "Crypto Bowl" moniker, Super Bowl LVII is unlikely to live up to the name. The economic realities of the crypto market have shifted, leading to a more subdued advertising presence.